Saturday, November 14, 2009

PA Pavilion at ANUGA 2009

The PA Office of International Business Development partnered with the WTC to organize and staff a “Pennsylvania” booth at the world’s largest trade show for the food industry, ANUGA 2009.  The fair took place in Cologne from October 11-14.  The purpose of the booth at ANUGA was twofold, one to offer subsidized space for Pennsylvania companies to showcase their products to the world, and second to promote the Commonwealth and the southcentral PA region as a location for investment for food related companies.  Tina Weyant coordinated the exhibit and staffed the booth during the show.

According to the trade show organizer's final report, the 30th Anuga generated high-powered market momentum for the food industry in Germany and abroad. Against the background of a difficult overall economic situation, the market-oriented trade fair concept of Anuga once again impressed everyone involved. 149,349 trade visitors from 180 countries came to the fair, with 63 per cent (115,066) coming from abroad.  The number of exhibitors - 6,522 suppliers from 98 countries - remained unchanged at its previous high level.

Two Pennsylvania companies exhibited their product lines in the PA booth:  Herr’s Foods and Lancaster Fine Foods.  Two other PA companies, Advanced Food Products and Snyders of Hanover also exhibited at ANUGA  - in the same Hall as the Pennsylvania booth. 

The PA booth was part of the USA Pavilion, which attracted a lot of attention!

In additional to promoting Pennsylvania at the ANUGA booth, Charles Blankenship, President of the Lebanon Valley Economic Development Corporation, traveled to ANUGA on behalf of the southcentral PA region, and directly promoted Pennsylvania to pre-qualified “investment” leads.  This list had been generated with the help of PA overseas investment offices.  Together, Tina and Charles called on 20 investment leads during the show and coordinated and presented 2 seminars to promote PA as an ideal investment location! 

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