Friday, October 23, 2015

Hannah's Trade Show Visits

posted by Hannah Copenheaver

Hannah has been busy this year! It just so happened that she was in the same city twice this year at the same time as our members, who were exhibiting at their respective industry trade shows. This led to the great opportunity for Hannah to see both members, in action, as they showcased their products and meet with potential buyers. 

First, Hannah was able to see Fox Chapel Publishing as they exhibited at the London Book Fair in London, UK in April. This year, the Fair welcomed over 25,000 professional visitors from more than 120 countries. The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every Spring, it is a unique opportunity to explore, understand and capitalize on the innovations shaping the publishing world of the future. This year, the Fair marked 44 years of bringing direct access to customers, content and emerging markets. The Fair also continued their "market focus" initiative, with this year's focus on Mexico. The objective of the market focus is to put the spotlight on publishing trade links with the country or region that is showcased, highlighting its publishing industry and the opportunities for conducting business with the rest of the world. 

Fox Chapel Publishing

Second, Hannah had the opportunity to visit the RoomMates' booth at the ABC Kids Expo in October. ABC Kids Expo is a private trade show for the juvenile products industry and is not open to the general public. It is the premier juvenile products specialty show in the world, with nearly 1000 exhibitors utilizing 3300 booths. This trade show is a bit different because All Baby & Child, Inc. (ABC) is a non-profit organization that is also a partnership of juvenile products manufacturers and industry retailers. Their primary objective is to act as a business league that helps organize and produce trade shows and educational conferences for the benefit of juvenile products manufacturers, industry retailers, trade media, distributors and manufacturers' representatives of juvenile products.

RoomMates Peel and Stick Decor

Both members made countless connections to buyers, distributors and retailers, and both were very satisfied with the outcome for their respective company.

Hannah does not have any other surprise trade show visits planned, but don't be alarmed if she ends up at your booth next!

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