Wednesday, May 16, 2012

Pennsylvania's Free Export Assistance Services

Posted by Tina

Did you know that the State of Pennsylvania has the most comprehensive export assistance program of any state?  And that their services are offered mostly at no cost to companies in the Commonwealth?

We are very fortunate to be located in a State that is so forward thinking and committed to supporting PA companies with their global development efforts.  Here is a brief overview of the available resources through Pennsylvania's Center for Trade Development:

Free Export Assistance Services:  The State has partnered with 10 existing trade services providers located across the Commonwealth and provides funding to these organization so that they can offer free export assistance.  These services include market research, technical trade assistance and referrals to public and private trade facilitators.  The World Trade Center of Central Pennsylvania is the State's regional partner for an 8 county region in Southcentral PA.
  
Overseas Trade Offices:  Pennsylvania has a network of  20 overseas trade offices, these are local international business consultants who are contracted with the Commonwealth to provide very customized assistance to PA companies at no charge.  The majority of these offices have been working on behalf of PA companies for over 10 years and all of them have great connections to their local business community.  Remember, their services are very customized, but to give you an idea of typical requests for assistance from our region, here are some examples of their services:
  • Gathering marketing and competitive intelligence
  • Providing insight and analysis on market entry strategy
  • Identifying overseas partners, distributors, agents, etc
  • Providing regulatory information
  • Identifying relevant trade events
  • Conducting foreign company background checks
  • Trade lead assistance
  • Organizing in-country meetings and logistical assistance
  • And much more....

Global Access Program Grants - GAP is a valuable tool available to qualifying companies seeking financial assistance and foreign market entry support. GAP will provide up to $5,000.00 in 1:1 matching funds per year to qualifying Pennsylvania companies to offset a portion of the expenses associated with export promotion activities, such as international business development trips, participation at international trade shows, translation of product literature and website globalization. This program is funded in part through a grant award from the U.S. Small Business Administration.  For more details, you can download more information.

International Trade Missions and Trade Show Participation - Every year, the State organizes several trade missions to key international markets as well as Pennsylvania Pavilion at major international trade shows.  Contact us for the most recent schedule of events.

Tuesday, May 8, 2012

Social Slam Conference Takeaways


Posted by Melissa

Last month, I attended the Social Slam Conference in Knoxville, TN organized by the Social Media Club Knoxville.  I absolutely loved being among like-minded social media professionals.  It was a great day of learning and reinforcement.  The day made me feel energized and the speakers were absolutely fabulous, providing useful tips and ideas. 

Halfway through the day the conference I realized that most of what was being told was common sense if you really think about it.  For example, one of the main things stressed throughout the day was NOT to send out automated tweets.  If you really think about what twitter is, then this would absolutely make sense.  Twitter is for conversation and engagement.  Would you want to have your customers send an email to you, to not receive a reply, but later in the day receive an automated email message not related to their question? You wouldn’t, so why should your twitter be any different? Twitter is meant to engage your audience, not just push information to them.
The biggest takeaway from the conference is to really be sure your social media strategy is aligned with your overall marketing and business strategy.  All of the speakers’ provided tips on how to do this and how to make social media more valuable to your company.
Some other key quotes that I took away from the Social Slam Conference that may you want to keep in mind for your social media strategy:
  • Community engagement is a lifestyle, not a job. – Marisa Peacock
  • The spiritual nature of social media is that people beg for love and earn respect. - Billy Delaney
  • Listen to your “fans” (they can tell you a lot of things that you may not see sitting in your office)- Lynsay Calor
  • Content is greatest sales technique in the world. Period.-Marcus Sheridan
  • One of my favorite places to put a blog address is an invoice. Clients look at invoices.- Stanford Smith
  • We like change when it means something to us- Gini Dietrich
  • Business is built on relationships, just like it always has been – Mark W Schaefer
(As a side note, since this was a nationally attended social media focused conference, the organizer tracked all tweets related to Social Slam, and Melissa came in at # 8!)


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Tuesday, April 24, 2012

NASBITE Conference

Posted by Melissa

On April 18-20, 2012 I attended the 25th Annual North American Small Business International Trade Educators (NASBITE) Conference in Portland, Oregon. The days were packed with numerous breakout sessions, ranging from China and the Foreign Corrupt Practices Act and Currency Exchange Issues to Opportunities in Colombia. The keynote sessions included Lessons Learned in Brazil, TSA Update, and and ITA Presentation on Small Business Exporting.

I was also able to visit the World Trade Center of Portland, which is mainly a conference center, but  it is always great to be able to visit a sister WTC!  I am  looking forward to applying the knowledge I gained to better assist our clients and members.

Friday, April 20, 2012

A Day in the Life of a WTC Intern

Guest Blogger John Englebert


John Englebert explains his
internship experience at a
Lebanon Valley College event
                My day starts waking up early in the morning to prepare to go to class.  I then head over to my college center for breakfast and immediately afterwards head over to class.  The days I work at the WTC of Central Pennsylvania during the spring semester I only have one class, a one hour 9 a.m. course in mathematics.  The math class I take is for my major, Actuarial Science, but I also major in Economics which is why I came in contact with the WTC of Central PA office.  After the class is over I head out to my car in the student parking lot on campus and set off towards York.  My college, Lebanon Valley College, is located in Annville so driving to work is 45 miles and takes about an hour.  I typically arrive between 11 a.m. and 11:20 a.m. depending on the traffic and how earlier I am able to exit class.
                My workday at the World Trade Center of Central Pennsylvania varies day to day.  Some days I work only four hours, other days it is around six.  How long I work usually depends on how long it takes me to complete the day’s assignment and if I have to return to my campus at a certain time for various obligations.  One interesting part of being a WTC of Central PA intern is that I sometimes never know exactly what I will be working on when I come in each day.  This aspect of my internship enables my work to always be a new challenge and keep it from getting repetitive which many other internships do not offer.  I generally have a longer term assignment that I work on, but many days there is something else that needs to be done, whether it is for a member, an event, or some other task that arises.  So a typical day for me is to complete the new urgent task, and then to follow up with a longer term assignment if time permits.
                The work I have done at the WTC of Central PA varies in disciplines and styles.  One day I may be working on a report, and another day I will be making copies and profiles for an event that our office organizes.  Some of the longer term work I have done includes making cultural reports for local businesses who are preparing to travel overseas.  The office’s cultural reports enable the businessperson to have a good overview on what cultural aspects , travel aspects, and business aspects her or she should expect to encounter and adapt to when visiting that particular country.   Some of the countries I have done cultural reports for include Brazil, Singapore, and India. 
The most extensive long term project I worked on was our office’s work with a German delegation of advanced manufacturers.  The delegation contained nine different companies located throughout Eastern Germany, from nine completely specialized industry sectors.  I started work on the delegation when I first arrived at the World Trade Center of Central Pennsylvania back in November and even now am doing minor follow up work for some of the companies.  I did research for the companies on what distributors and end users would be good contacts for them to start business.  My research involved analyzing the company’s specific industry, products, and export wishes in regards to such facets as geographic location targets and desired customer types.  With the new information I gathered I then searched distributor listings in various websites and databases as well searched in regards to specific industry codes.  I then scrutinized the produced results and from the analyzed search produced an initial listing of applicable target companies to contact.  This listed was then further analyzed, vetted, and researched until a final listing of companies was produced.  I then made calls to the companies, organized files, made meetings and meeting schedules, and then lastly produced meeting profiles for the companies involved before meetings between the Germans and a U.S. business took place. 
However, my short term work has been equally interesting as well.  Some days a local business contacts our office for assistance in a particular research or data area.  Examples of these is when I found financial flow data for one WTC member and a list of possible European Union certified meat producers for another member.  Another day I came in and was asked to do a preliminary market research analysis for a local business wishing on expanding overseas.  For that particular company the products for export where very broad in regards to NAICS, SIC, and harmonized codes.  I did research for them by finding a listing of international trade shows involving their specific industry, import data volume from foreign countries for a particular shipping code, and export data volume to foreign countries for the same particular code.  I then combined and analyzed the data to find correlations in order to identify the applicable foreign markets they should target.   Happenings such as these ensure my day at work is always interesting and challenging.
Another important aspect I do during my work day as is that I make notes constantly on what I am doing.  I am taking this internship with the WTC of Central Pennsylvania for credit at my college, so I am required to produce weekly reports as well as an extensive semester end report and presentation.  The notes I take enable me to write thorough weekly reports as well as provide me with a solid base for when I write my semester end report.  The notes I take also enable me to have an accurate reference on what I have done in case I am working on an assignment that is over the course of numerous days or requires follow up work at a later time.
                After my work for the day is completed I pack my work items up and head out to my car.  I then make the trek back up to Annville to return to campus in order to tend to my academic duties the rest of the day.
John Englebert is a Sophomore at Lebanon Valley College
Majoring in Actuarial Sciences and Economics

Thursday, April 12, 2012

Climbing High for Global Expansion

Posted by Tina

Rich Wurzbach on top of a 400 foot
wind turbine tower in Denmark 
“It really is a fantastic story of support from the World Trade Center of Central Pennsylvania and the State’s International Office” says Richard Wurzbach, President of York Laboratories. York Laboratories developed a grease sampling device and analysis instrument, which requires as little as 1 gram of grease, making it especially useful for sampling used grease from inservice equipment. Their international expansion story started with a small market access grant which supported their attendance at the NORIA Lean, Reliable and Lube Conference in Columbus, Ohio back in 2009! At this event, a participant from Belgium initiated discussions regarding the most competent lab outside of the US for grease analysis, Oelcheck, located in Germany. When Oelcheck held their inaugural lubrication conference in February 2011, Richard Wurzbach was invited to be a presenter for a session on grease analysis. With the help of another market access grant, Rich traveled to the conference in Germany where he met with representatives of the Danish wind industry, who flew him to Denmark in January 2012. York Laboratories is now under contract to DONG Energy and Vattenfall to develop a standard method for grease sampling in wind turbines, and they are routinely performing grease analysis on samples being sent from Denmark and Germany. “It is hard to imagine how we could have afforded those opportunities without the support of Pennsylvania’s International Programs”

Monday, March 26, 2012

Our First Language Course Offering: Mandarin 1 for Business

class in session
Posted by Tina

We started off the New Year with a completely new offering:  a ten week course in Mandarin Chinese.  The course not only focused on language skills, but also offered cultural tips, especially for a business setting. Even the book that we used was very much focused on a business environment.   We partnered with Penn State York, and our participants received a Penn State certificate of completion as well as a non-degree transcript and 20 Continuing Education Units.
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Tina and our instructor,
Cherry Bearer
also known as Lài lǎoshi


The class was not easy, but we had a great group of students and a wonderful teacher!!!  What made it even more challenging was the fact that most of our participants frequently traveled to China, so at any given time, we were missing 2 or more students. Of course, those students had the advantage of total language immersion.

I have to say, personally, I found this to be a very challenging language to study. Not just because of the characters (we used pinyin to start off, which made it a bit easier), but Chinese is a tonal language, which adds just another layer of complexity.   Luckily I have a long commute, which allowed me to listen to our language CDs again, and again, and again....



Here are some useful websites our instructor shared with us:


It was very impressive to see how much the class participants had learned at the end of the 10 weeks.  We had oral group presentations during our last class and it was amazing to see the progress everyone had made in such a short time.




"Graduation"

Wednesday, December 7, 2011

Celebrating 20 Years!


Posted by Tina

 
Our members and friends enjoyed a wonderful evening at the Valencia Ballroom in York as we celebrated our 20th Anniversary as an organization. We have come a long way over the past 20 years and our continued growth and success is because of our members, our sponsors and our partners.  This evening was our celebration.


Ready for guests to arrive

 
Food stations with an international flair - and delectable selections - were set up around the room for guests to enjoy while networking.








Tina Weyant thanked our event sponsors:  Bentley World Packaging, Fulton Bank, MANTEC and Stambaugh Ness, as well as the event's "performance sponsor" Barley Snyder LLC and "table sponsor" John S. Connor.  She then introduced Mayor C. Kim Bracey, Mayor of the City of York, who offered congratulatory remarks.  WTC Board Chair Kim Willing provided a brief summary of our organization's history and thanked current and past board members, sponsors and partners.

You can see highlights of our timeline on the WTC website and here is a link to the slideshow we played during the event.

We then awarded prizes to participants in our year long "WTC Passport" initiative.  Over 300 individuals had requested passports and had earned special "stamps" through various activities, including attending events, engaging with WTC via social media, giving referrals, offering their expertise to other members, and contributing to our blog or newsletter.


"Passport" prizes are ready to be awarded

All attendees also received a gift bag to take home.  Thanks to all our members who contributed items for passport prizes and gift bags:  
Barley Snyder, Bentley World Packaging, Fulton Bank, Gannett Fleming, John S. Connor, Stambaugh Ness, Turkey Hill Dairy, Wolfgang Candies and York Wallcoverings



We even had a special WTC birthday cake: 


Jan, Melissa, Kim Willing (WTC Board Chair) and Tina

Entertainment was provided by Pasos Caribenos, a folkloric dance group that promotes and preserves the Latino culture.  Their performance at our Anniversary Celebration was actually the group's last performance, as the dancers will be graduating from college soon.  Their performance was incredible and we were fortunate to have them participate.




Jan collects gifts at the registration table

Since our anniversary celebration coincided with the holidays, we partnered with the York YWCA for their holiday gift drive to benefit Access-York.  Everyone who brought a toy received a $10 coupon for a WTC event in 2012.  We could not believe the generosity or our attendees that evening - Thank You to Everyone!!


Gifts collected by end of the evening