Showing posts from June, 2013

Tips to Boost Your Business with Pinterest

Posted by Hannah Copenheaver

Pinterest is gaining global attention for its visual style of creating online “pinboards”, where you can “pin” great ideas, or products,  to remember them for later. Keeping your favorite “pins” all in one place on the web allows for a more effective organization method. You can access your pinboards at any time and choose if you want to make them public or private views.
Pinterest is exceptionally fantastic for businesses in the consumer product field, but industrial companies are starting to embrace it, too! Whereas Facebook and Twitter are more about making a social networking connection, Pinterest introduces your followers to things that you find innovative, exciting and useful… Like your latest product!
How can I use Pinterest to market my company, you might ask? Here are some tips on how to make your business more successful in the social media world by using visual pinboards on Pinterest.
How to Pin & What to Pin
·The first step is to think about h…

Central PA Product Development Company Recognized With Design Awards

Posted by  guest blogger Kevin Smith, Global Sales Initiatives

IDE Group, an international product development company based in Sydney, Australia and offices in the Hershey Center for Applied Research has recently been recognized with a number of design excellence awards for several projects in the Life Sciences market.

IDE and partner Atomo Diagnostics recently won multiple Australian Engineering Excellence Awards for the MicroRapid Integrated Rapid Blood Test Device, the world’s first hand held integrated rapid diagnostic device. The Engineering Excellence Awards are a collaboration between the Powerhouse Museum and the Sydney Division of Engineers Australia and the honors for IDE and Atomo included:
Winners of an Engineering Excellence Award in the Small Business categoryWinners of a Highly Commended in the Innovations & Inventions categoryWinners of the prestigious J.J.C. Bradfield Award, which is the highest award across all categories and ‘recognizes an accomplishment of except…