Showing posts from October, 2011

Mobile Marketing Statistics

Posted by Melissa
Some interesting facts about worldwide usage of Mobile Marketing:
·         77 percent of the world population are mobile subscribers ·         25 percent of mobile Web users are mobile-only in the US ·         8 trillion text messages will be sent in 2011. ·         In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results. ·         The world's most populous nations have the most mobile subscriptions (unsurprisingly), China and India lead growth ·         70% of Egyptians use mobile devices only to access internet ·         In three years over 300,000 mobile apps have been developed

PoolPak Company Tour

Posted by Tina

On October 27, PoolPak International hosted our group for a company tour and luncheon discussion about the successes and challenges they face in competing in a global marketplace. 

PoolPak International manufacturers a full line of dehumidification systems designed for indoor pool applications, such as large athletic pools, natatoriums in schools and universities, commercial pools and hotel/motel leisure pools. 

Their systems are currently sold in 20 countries. PoolPak also has a joint venture with a Chinese company, the biggest pool contractor in China, which has helped with lead time as well as expensive shipping challenges. 
This event was part of a series of company tours offered in partnership with MANTEC, Inc.showcasing our members and clients who excel in international trade and innovation.

Melissa's List of #TwitterDonts and How to Fix Them

Posted by Melissa

Here is my list of #twitterdonts for the month of October, dealing with unnecessary self-promotion.  I don't consider myself an expert on this topic by any means, but I have made some observations in the "twitterverse" and would like to offer some helpful suggestions to make your tweets more effective:

-“Now following…” tweets oMost users get notifications that you start following them or if they don’t, they can see their follower number increased and check them.The only reason you are tweeting these now following tweets is to highlight yourself.If you wanted to highlight the person you are following, then do a Follow Friday shoutout, or do another shout out of why people should follow that user.The Now Following tweets are just a way to highlight yourself and take up space in the universe, because unless there is a good reason to follow them, no one cares that you just started following that person.
-Asking people to follow you or follow you “back” (witho…