Showing posts from June, 2012

Using Social Media at the Fancy Food Show: How We Did it…

Posted by Melissa

To promote the PA Exhibit area at the Fancy Food Show in Washington, D.C., we followed our own advice and took the before, during and after approach to utilizing social media.  Here’s how and what we did:

Before As soon as we secured our booth space, we started promoting the PA Pavilion on twitter.  Approxmately six months before the show a designated hashtag was created for the Fancy Food Show along with the hashtag for the trade association putting on the show:  #sffs12 and #NASFT. From that point on we incorporated both hashtags in all our trade show related tweets and started following the hashtag.  We tweeted the booth numbers of the PA Pavilion exhibitors and about the products and brands that would be represented in the PA Pavilion.  We also started retweeting things that would be interesting or helpful to other exhibitors, which started conversations between us and other exhibitors.  Primarily we kept promoting PA’s presence, especially the companies within the P…

Seen at the Fancy Food Show

Posted by Tina

One of the things that always amazes me at trade shows is how a huge exhibit area can be transformed from seeming chaos to a pristine exhibit area in an amazingly short time:       

     Some eye catching exhibits:
(for more pictures of exhibits, visit our trade show board on Pinterest)


 I was truly lucky to be with Melissa at this trade show, as she had an uncanny talent for recognizing and meeting celebrities throughout the show:

PA Exhibit at Fancy Food Show 2012

Posted by Melissa

The World Trade Center of Central PA in conjunction with the State of PA’s Office of International Business Development organized a PA Pavilion at the Summer Fancy Food Show in Washington DC from June 17-19, 2012.  This initiative was funded in part through a STEP grant through the U.S. Small Business Administration.

The Summer Fancy Food Show is organized by theNational Association for the Specialty Food Trade (NASFT). NASFTis the preeminent not-for-profit business trade association established in 1952 to foster trade, commerce and interest in the $70 billion specialty food industry. The NASFT is an international organization composed of domestic and foreign manufacturers, importers, distributors, brokers, retailers, restaurateurs, caterers and others in the specialty foods business. The organization has more than 2,900 current member companies throughout the U.S. and overseas.
Since 1955, the Fancy Food Shows have been North America’s largest specialty food and bevera…

The Importance of Export Compliance & Procedures

Posted by Tina
The first rule to remember is that in the United States exporting is a privilege - and the privilege to export can be revoked if a person or company is found to be in violation of export laws and regulations.    The second rule to remember is that US Customs expects the use of "reasonable care" which is based on a policy of "informed compliance".

While it is not a requirement to have an export compliance program in place, written policies and procedures are not only a good idea, they could be a mitigating factor if export violations are found.  Here is a sampling of issues that come up, but this is by no means an exhaustive list:
Denied Party Screenings - companies may not realize that they are required to screen their customer at time of quoting and again at time of shipment against the denied party lists. Dealing with entities on the denied party lists is prohibited!   Fortunately, the various US government agencies that maintain their own denied…

Tradeshow Social Media

Posted by Melissa

Even with the ease and efficiency of the Internet and technology to connect companies with new business, tradeshows are still a must-attend event.  The marketing and promotion of these tradeshows, however, is changing.   Social media is a fast, engaging way to reach your audience before, during and after your show.  Social media has become another tool to utilize in conjunction with traditional media to attract more traffic to your booth. Many tradeshow organizers have recognized the use of social media and have developed activities around it during the show.  Many have developed hashtags for tradeshows on twitter (or one has been organically already created).  Anyone posting in this hashtag will be searchable via this “term” and allowing more people to connect with your company.  Additionally, many organizers have developed “tweet-ups” for participants who engage in twitter and want to meet others at the show who do as well.  Furthermore, some organizers even offer se…