Mobile Marketing Statistics

Posted by Melissa
Some interesting facts about worldwide usage of Mobile Marketing:

·         77 percent of the world population are mobile subscribers

·         25 percent of mobile Web users are mobile-only in the US

·         8 trillion text messages will be sent in 2011.

·         In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results.

·         The world's most populous nations have the most mobile subscriptions (unsurprisingly), China and India lead growth

·         70% of Egyptians use mobile devices only to access internet

·         In three years over 300,000 mobile apps have been developed

From http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats