Monday, October 31, 2011

Mobile Marketing Statistics

Posted by Melissa
Some interesting facts about worldwide usage of Mobile Marketing:

·         77 percent of the world population are mobile subscribers
·         25 percent of mobile Web users are mobile-only in the US
·         8 trillion text messages will be sent in 2011.
·         In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results.
·         The world's most populous nations have the most mobile subscriptions (unsurprisingly), China and India lead growth
·         70% of Egyptians use mobile devices only to access internet
·         In three years over 300,000 mobile apps have been developed

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