Friday, April 15, 2016

International Trade Fair for our Children's World

By WTC Guest Blogger Jessica Toutsis, RoomMates Décor

In the Eastern European toy industry, the Kids Russia Fair in Moscow is the aspirant fair everyone is flocking to. Also known as the “International Trade Fair for our Children’s World,” products including children’s toys, hobbies, baby, outdoor, playground and sports are all featured. 

Having the reputation as one of the most important trade shows for the Russian toy industry, the Kids Russia Fair is the perfect place for distributors, licensors, vendors and buyers to establish themselves in the market. For RoomMates Décor, the largest manufacturer of peel & stick wall stickers, the Kids Russia Fair is a great place to strengthen relationships with international distributors. Receiving featured booth placement with Russian toy distributor Konik Ltd. at the show, both RoomMates Décor and Konik Ltd. benefited, and also received increased foot traffic from the larger space.

Irina Fedotova, Head of Marketing and Advertising for RoomMates Russia / Konik Ltd. was very happy with the quality of the attendees. 

“Our RoomMates product planogram showcased some of our top selling designs in the Russian market, and allowed retailers to envision what our products could look like in the aisles of their stores.”

Take a quick trip straight to the Kids Russia Fair right from your desk and watch highlights from this year’s show!

Jessica Toutsis is the Digital Marketing Manager for RoomMates Decor, headquartered in York, PA, and writes on trade show experiences for the World Trade Center blog.

1 comment:

  1. Thanks for sharing the great information, It was really a wonderful article and I was really impressed by reading this blog. we provide Lead Retrieval App for trade shows, It helps exhibitors to scan the QR Codes printed on the attendee badges to collect and store leads right on their mobile devices and an online portal. It have integration done with Salesforce CRM where the leads get sync with the click of a button. It increases exhibitors ROI and help them generate more quality leads. For more information please check out here Lead Retrieval App


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