In the Eastern European toy industry, the Kids Russia Fair in Moscow is the aspirant fair everyone is flocking to. Also known as the “International Trade Fair for our Children’s World,” products including children’s toys, hobbies, baby, outdoor, playground and sports are all featured.
Having the reputation as one of the most important trade shows for the Russian toy industry, the Kids Russia Fair is the perfect place for distributors, licensors, vendors and buyers to establish themselves in the market. For RoomMates Décor, the largest manufacturer of peel & stick wall stickers, the Kids Russia Fair is a great place to strengthen relationships with international distributors. Receiving featured booth placement with Russian toy distributor Konik Ltd. at the show, both RoomMates Décor and Konik Ltd. benefited, and also received increased foot traffic from the larger space.
Irina Fedotova, Head of Marketing and Advertising for RoomMates Russia / Konik Ltd. was very happy with the quality of the attendees.
“Our RoomMates product planogram showcased some of our top selling designs in the Russian market, and allowed retailers to envision what our products could look like in the aisles of their stores.”
Take a quick trip straight to the Kids Russia Fair right from your desk and watch highlights from this year’s show!
Jessica Toutsis is the Digital Marketing Manager for RoomMates Decor, headquartered in York, PA, and writes on trade show experiences for the World Trade Center blog.