Tuesday, May 10, 2016

ABRIN Toy Fair Brings Latin American Economy To The Forefront

By WTC Guest Blogger Jessica Toutsis, RoomMates Décor

ABRIN, the largest event in Latin America for the toy industry, brings together the most important toy makers in Brazil and introduces new products that will impact sales for the upcoming year. 

While the show provided a firsthand look at many new and exciting product lines, the current state of the Latin American economy was top of mind for many distributors. A shrinking economy and increased unemployment rate, leaves worry in many consumers’ minds, but re-regulating the economy is crucial in order for it to start growing again. The country has not experienced this type of economic restraint for 35 years, which provides hope that things can get better once again. 

This topic lingered through the ABRIN Toy Fair, allowing many exhibitors to weigh in on the topic. Viewpoints were similar. The economy is difficult, but a united sense of confidence was expressed by many. 

With the current political and economic concerns at hand, distributors have begun adapting their investment priorities. They are now looking to invest in the future, finding ways to diversity in new markets and pursue a new customer base.   

Adam Say, Director of International Sales for RoomMates Décor, the largest manufacturer of peel & stick wall stickers, agreed with this proactive thinking.

“Even though the economy is difficult, we were happy to spend time with our current customers, who took an interest in wanting to see our new designs. We were also happy to meet new customers who were looking to diversity their portfolio with RoomMates products.”
Although times are difficult, many are trying to remain optimistic that the economy will once again turn around.

Jessica Toutsis is the Digital Marketing Manager for RoomMates Decor, headquartered in York, PA, and writes on trade show experiences for the World Trade Center blog. 

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