Monday, October 31, 2011

Mobile Marketing Statistics

Posted by Melissa
Some interesting facts about worldwide usage of Mobile Marketing:

·         77 percent of the world population are mobile subscribers
·         25 percent of mobile Web users are mobile-only in the US
·         8 trillion text messages will be sent in 2011.
·         In the UK and France opt-in SMS gets the best results, in Germany mobile Web ads get the best results.
·         The world's most populous nations have the most mobile subscriptions (unsurprisingly), China and India lead growth
·         70% of Egyptians use mobile devices only to access internet
·         In three years over 300,000 mobile apps have been developed

Saturday, October 29, 2011

PoolPak Company Tour

Posted by Tina

On October 27, PoolPak International hosted our group for a company tour and luncheon discussion about the successes and challenges they face in competing in a global marketplace. 


PoolPak International manufacturers a full line of dehumidification systems designed for indoor pool applications, such as large athletic pools, natatoriums in schools and universities, commercial pools and hotel/motel leisure pools. 


Their systems are currently sold in 20 countries. PoolPak also has a joint venture with a Chinese company, the biggest pool contractor in China, which has helped with lead time as well as expensive shipping challenges. 

This event was part of a series of company tours offered in partnership with MANTEC, Inc.  showcasing our members and clients who excel in international trade and innovation.   

Friday, October 14, 2011

Melissa's List of #TwitterDonts and How to Fix Them

Posted by Melissa

Here is my list of #twitterdonts for the month of October, dealing with unnecessary self-promotion.  I don't consider myself an expert on this topic by any means, but I have made some observations in the "twitterverse" and would like to offer some helpful suggestions to make your tweets more effective:

-          “Now following…” tweets
o   Most users get notifications that you start following them or if they don’t, they can see their follower number increased and check them.  The only reason you are tweeting these now following tweets is to highlight yourself.  If you wanted to highlight the person you are following, then do a Follow Friday shoutout, or do another shout out of why people should follow that user.  The Now Following tweets are just a way to highlight yourself and take up space in the universe, because unless there is a good reason to follow them, no one cares that you just started following that person.

-          Asking people to follow you or follow you “back” (without intent for a DM)
o   If a person looks at your timeline and wants to follow you, they will.  Asking them is just almost rude. That’s  almost the equivalent of saying you should like us, just because we like you.   They will follow you if they find quality or information from your tweets that is pertinent to them or they want to see what your or your brand is about.  Tweet quality, engaging tweets and your audience will find and choose to follow you.


-          Self promotion tweets to the media
o   I believe that if the story is worth covering, with all the technology that is out there, the news station/paper/etc will find you.  No need to tweet at all the newscasts to come cover your event.  There are better ways of submitting your idea.  Tweet about it and if seemed news worthy, the media will find you!! This has happened to me three times.  I tweeted about something and guess what? The media thought it was relevant and did a story on it, without me tweeting at them to please come cover my event. In fact, not once did I ever mention that I wanted these stories/events covered, I just simply tweeted about them.  Also, if I was a media outlet and you tweeted at me along with all my competitors, I would think that your story isn’t that newsworthy that you have to actively seek all kinds of attention for it, instead of it finding you.

-          Asking people to RT you, if it’s not a matter of urgent public concern or emergency
o   If the tweet is relevant, people will retweet you themselves without you having to ask.  When asking to be retweeted, ask with intent in getting a message out, not promoting yourself. And, if they do retweet you, thank them!

Published originally in Melissa's personal blog, "Girl in York City"

 

Tuesday, September 27, 2011

An Overlooked Aspect of Exporting……Packaging…

Guest Blogger Sara E Scarfo, Bentley World Packaging
There are many positive and rewarding aspects to exporting products overseas. However, many companies can find themselves in a costly situation if they have not considered the complete supply chain.  A largely overlooked cost in exporting overseas is the packaging of your product.  Failure to understand the importance of proper packaging can cause damage to the product, misrouting of the package in transit, and ultimately delay in delivery to your customer. We will discuss three areas of concern when shipping a product overseas whether by ocean or air.
The first area of concern is the rust and corrosion factor. The cost of damage through corrosion is estimated at $300 billion per year in the US. Of this 35% or $104 billion is avoidable. Of that, $20 billion occurs in the exporting of goods.  Causes of corrosion can be tracked to moisture contacting metal through salt spray, acid rain, and condensation from sudden changes in temperature or humidity.  Other contaminates contacting the metal from recycled corrugated or adhesives in plywood or other processed wood products also lend to creating a corrosion issue.  However, these can be avoided. There are multiple options in protecting a product from corrosion. These include permanent and temporary coatings, vapor corrosion inhibiting (VCI) films, VCI emitters, and desiccants. One of these options or a combination can safe guard a metal product from potential damage.
Through the actual movement of goods, the shock, vibration and multiple handling aspects of transit can cause minimal to severe damage of a good.  Care needs to be taken to properly package against repeat rough handling as well as stacking and storage in a warehouse, container, or plane.  If your product is travelling by ocean, a ship has the potential of travelling up to 70 feet with each complete roll; as often as 7 to 10 times per minute depending on the seas. Whether your product is packaged in a container or travelling break-bulk, extreme care needs to be taken to ensure the product is safe from outside damage as well as being secured inside the crate. Product that is not secured inside a crate properly can cause extensive damage by shooting out of the crate and damage anything in its path as a ship may be pitching, swaying, or rolling.
Lastly, shippers must be cognizant of wood packing material restrictions when shipping overseas. Wood packing materials consist of pallets, boxes, and container blocking and bracing. Lumber must be Heat Treated, only plywood, OSB, and processed wood is exempt. Boxes, skids, and container blocking (dunnage) have to be stamped with the IPPC Mark.  These stamps are an indicator that the packer is in compliance with the ISPM-15 regulations. These stamps can only originate from the packer.  This process is controlled so the lumber can be tracked and ensured to meet regulations.
The check off of the above considerations when shipping a product overseas can prevent delays or damage in the long run and ensure a safe and timely delivery to your client. Costs associated with packaging can vary greatly upon the weight and size of the product, types of parts/metals, type of transportation and expected storage time. It is best to consult an experienced packaging company to further understand a cost structure for packaging.
Quick Tips:
1.       Domestic Packaging and Truck loading Techniques are NOT adequate for Ocean Shipping and Container Loading
2.       Read your order carefully to understand if special packaging and markings are REQUIRED or if there is a requirement for long term storage.
3.       Keep accurate records of package contents for reference and correlation to exporting packing list
4.       Take photos to show professional packaging was employed should there be a damage or loss claim to be filed.


Contact Information: 
Sara E Scarfo
Business Development Manager
Cell: 443-977-7446
Office: 410-483-6250
Fax: 410-483-6254

Bringing the World to PA 2025

 Posted by Nathan Book On September 10, BusinessPA and World Trade Center Harrisburg hosted Bringing the World to Pennsylvania at the AACA ...