Friday, September 16, 2011

Another Successful "Bringing the World to YOU!" Event

Posted by Tina

September 14 was a busy day for everyone at the WTC as we hosted 20 of Pennsylvania’s Overseas Trade Representatives for a day of one-on-one company appointments, networking and learning opportunities.


We scheduled over 130 individual company meetings throughout the day, offering companies in southcentral PA a unique opportunity to not only learn more about Pennsylvania’s free trade
assistance program, but most importantly to meet face-to-face with the overseas trade representatives to discuss opportunities for selling their products or services abroad.


PA trade representatives traveled from around the globe to join us at the PA Farm Show Complex, hailing from the following countries:  Australia, Brazil, Canada, Chile, China, France, Germany, India, Israel, Japan, Mexico, Netherlands, Saudi Arabia, Singapore, South Africa, South Korea, Taiwan, UK and Vietnam.

The day started off with a well attended networking breakfast, which was sponsored by GSP Consulting.   Aaron L. Grau, Esq., Principal, COO and Director, Federal Government Affairs for GSP Consulting welcomed everyone to this year’s “Bringing the World to YOU!” event during the breakfast.
You can obviously tell from the background of the picture, that the event was held at the PA Farm Show Complex - at their new conference facilities.

Our lunch buffet featured a "PA Preferred" meal, which was amazing, followed by an equally delicious dessert reception.

The lunch program started off with welcoming remarks by PA Senator Mike Brubaker.  Senator Brubaker is recognized nationally and within the State as a strong advocate for international trade. He created and serves as chairman of the PA Senate International Commerce Caucus and was recently appointed to serve as co-chair of the Council of State Government's International Committee. 

We were honored to be joined by C. Alan Walker, Secretary of the Department of Community and Economic Development, whose presentation was called "Thinking Big...Competing in the Global Economy".  Prior to joining DCED, Mr. Walker was president and CEO of Bradford Energy Company Inc.  He also served as chairman of several boards, including the PA Chamber of Business and Industry.

Ken Yang
Our Keynote presentations focused on Social Media in International Markets, and featured  Ken Yang, Director of the Pennsylvania Trade Office in Seoul, Korea and Coco Watanabe, Director of the Pennsylvania Trade Office in Tokyo, Japan.  Their presentations focused on current use of social media in their respective countries.  Ken Yang's presentation can be accessed via this link.  Be sure to check out the youtube video of Tesco's experimental virtual subway supermarket and you may just want to try the interactive "neutragena for men" commercial via your own facebook...even if it is in Korean, you will get a kick out of it.

Ken Yang and Melissa Stiles - both very frequent "tweeps"
 We "live-tweeted" throughout the event, and you can see our twitter feed, including a lot more pictures from that day, by checking out @wtccentralpa or #piw2011 on twitter.

We would like to thank our event sponsors for their generous support of this program:

and our partner and co-host:

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