Last month thousands of vendors and buyers attended the New York Toy Fair to explore thousands of toys, games and youth entertainment products within a record-breaking 415,000 net square feet of exhibit space.
Not familiar with the New York Toy Fair? Produced by the Toy Industry Association™, Inc. (TIA), Toy Fair strives to work with businesses involved in creating and producing toys of all kinds to kids both young and old. A central meeting location for those all over the world, Toy Fair sheds insight on key trends in the industry and innovative consumer products that will hit the market in the year ahead.
For one business, RoomMates Decor, Toy Fair is a great opportunity to generate partnerships with international distributors of various countries to sell peel & stick wall decals where distribution in that country does not yet exist. Also a successful sounding board for countries’ retailers to be put in touch with distributors and establish facetime to discuss strategy and supply, Toy Fair benefits each type of attendee - vendor, retailer and distributor in one common space.
With so many toys all in one place, it’s guaranteed to be an exciting trade show! If you weren’t able to attend this year, this is one trade show you don’t want to miss! Registration for Toy Fair 2017, taking place February 18 – 21, opens this fall. For more information, visit www.toyfairny.com.
|Adam Say, International Sales Director and WTC Board Member, at the Toy Fair|
Jessica Toutsis is the Digital Marketing Manager for RoomMates Décor, headquartered in York, PA, and writes on trade show experiences for the World Trade Center blog.